Fashion marketing spoiler alert! A ‘Gossip‘ girl is stumping for the Material Girl.
The usually rock ‘n’ Goth-y Taylor Momsen has quieted down her dramatic look a bit in the first of a series of print ads for Madonna’s Material Girl clothing line, which will be available at Macy*s starting August 3.
The line is described as “the new collection created by the original Material Girl, Madonna.”
Momsen’s starring role in the campaign perhaps was meant to be a longer-kept secret, seeing as the Material Girl website has cloaked its spokesmodel’s identity in much “Who’s That Girl?” mystery. (“Who is the Material Girl? Find out on 8.3.2010,” it teases.) Macy*s PR executives did not immediately respond to Fancast’s request for comment.
Oh well! We’ll never tell. – XOXO Gossip Girl