NBA Finale Big Seller on Television

by | June 22, 2010 at 11:15 AM | TV News

Lakers (Stephen Dunn/Getty Images)

Lakers (Stephen Dunn/Getty Images)

NEW YORK – Not since Michael Jordan’s final championship has a pro basketball game drawn a bigger audience than last week’s seventh game of the Lakers-Celtics series.

The Nielsen Co. said Tuesday that 28.2 million people watched Kobe Bryant’s Lakers win their second straight NBA championship. It was the most-watched NBA game since Jordan led the Chicago Bulls to their sixth championship over the Utah Jazz in 1998.

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Except for the Olympics, Nielsen said last Thursday’s game was the most-watched show on network TV in the summertime since the finale of the first ‘Survivor‘ season in August 2000.

It follows a trend of big ratings for big events on TV. This year’s Super Bowl reigns as the most-watched event in U.S. television history.

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