Martha! Martha! Martha! Hallmark Flips for Martha Stewart

by | June 7, 2010 at 11:44 AM | TV News

Martha Stewart (Photo: Bryan Bedder/Getty Images for Tribeca Film Festival)

Martha Stewart (Photo: Bryan Bedder/Getty Images for Tribeca Film Festival)

Oprah Winfrey may have her O.W.N. network now, but her fellow media empire goddess Martha Stewart practically does now too.

The Hallmark Channel thinks they know ‘a good thing’ when they see it.

After acquiring the rights to the talk show ‘The Martha Stewart Show,’ which will air daily at 10 a.m. on the Hallmark Channel beginning September 13th, the network is also picking up several additional Martha Stewart Living Omnimedia programs.

The cable network revealed its plans to create a daily “how-to” block of Martha-centric programming to launch this fall, per Deadline.com.

Here are the details on the new slate:

NEW PROGRAMMING

A Talk Show: There will be a new “hour-long topical talk show executive-produced by Emmy Award-winning writer and director David Steinberg and hosted by Sirius XM’s ‘Whatever’ hosts Alexis Stewart and Jennifer Koppelman Hutt. The home audience will be engaged through call-in and Skype-ing opportunities throughout the hour.”
Airtimes: Between 11:00 a.m. – 12:00 p.m., ET/PT, weekdays

‘Mad Hungry with Lucinda’: A new show featuring Lucinda Scala Quinn, the Executive Food Editor at MSLO, host of the radio show ‘EatDrink’ on Sirius XM and author of popular cookbooks, whose “goal with the show is to bring family back to the dinner table.”
Airtimes: From 12:00 p.m. – 12:30 p.m., ET/PT, weekdays

EVERYDAY FOOD SERIES

♦ Seasons one through four of ‘Everyday Food‘ will air after Lucinda, “offering quick, easy and practical cooking solutions.”
Airtimes: From 12:30 p.m. – 1:00 p.m., ET/PT, weekdays

♦ Repeats of select episodes from Martha Stewart’s stable of shows, including ‘From Martha’s Kitchen,’ ‘From Martha’s Home’ and ‘From Martha’s Garden.’
Airtimes: From 1:00 p.m. to 4:00 p.m., ET/PT, weekdays

♦ Encore airings of ‘The Martha Stewart Show,’ “enabling millions of viewers to have access to the program in the afternoon.”
Airtimes: From 4:00 p.m. – 5:00 p.m., ET/PT, weekdays

MARTHA STEWART PRIME-TIME SPECIALS

Holiday Specials: Two prime-time specials, one for Halloween and one for Christmas, will be featured. “The hour-long programs will focus on the crafts, traditions and history of these two viewer-favorite holidays. Martha is also preparing two prime-time in-depth interview specials featuring extremely fascinating innovators and doers in the fields of entertainment, politics and culture.”

So that’s a look at the crafty new Martha Stewart schedule coming to the Hallmark Channel this fall.

Are you looking forward to having more Martha in your life? Or is it too much Martha?