Campbell Brown is taking one for the CNN team, agreeing to step down as host of her prime-time show due to a continued loss in the ratings battle, according to EW.com.
In her ongoing competition against such formidable ratings foes as Bill O’Reilly, Nancy Grace and Keith Olbermann, Brown found it impossible to ditch her newsy roots in order to compete with such gigantic personalities.
“Shedding my own journalistic skin to try to inhabit the kind of persona that might co-exist in that line up is simply impossible for me,” Brown wrote. “Simply put, the ratings for my program are not where I would like them to be.”
Ratings for ‘Campbell Brown‘ have been hovering around 591,000 viewers this year — on Monday Brown’s program only had 353,000 viewers — while Fox News’ ‘O’Reilly Factor‘ has been pulling in 3.34 million, according to Nielsen ratings.
“I owe it to myself and to CNN to get out of the way so that CNN can try something else,” Brown wrote.
CNN might already have that “something” in the works. The Washington Examiner reports that former New York governor Eliot Spitzer is being considered as a possible co-host of a ‘Crossfire‘-like program.
Spitzer or not, CNN is wishing Brown well. “We want to wish her well as she begins the next phase of her life,” said CNN President Jon Klein. “We respect her decision to leave.”