The news is all good at Fox News Channel, which is coming off its biggest year ever, ratings-wise. Rival CNN, meanwhile, has been left to languish as several of its heaviest hitters find themselves mired in slumps.
CNN is wrapping up a quarter marked by a “precipitous decline in ratings for its prime-time programs,” says the New York Times. The slip is most conspicuous given the recent hard news stories (the earthquake in Haiti, the battle over health care) that traditionally are the cabler’s bread-and-butter.
Most notably, total viewership for ‘Larry King Live‘ has plunged 43 percent from a year ago, giving the talker its worst quarter ever. Should King continue to slide, he will trail not only Fox’s Sean Hannity and MSNBC’s Rachel Maddow, but HLN newcomer Joy Behar as well.
Elsewhere at CNN, ‘Anderson Cooper 360‘ is down 42 percent year-over-year, and is taking a pretty big hit in the coveted adults 25-to-54 demo. Similarly, ‘Campbell Brown’ is coming off her worst ever performance in said demo.
Even at the start of the day, CNN is losing steam, as its ‘American Morning’ has dropped 29 percent and now trails MSNBC’s ‘Morning Joe’ for the first time.
Fox News’ stable, meanwhile, looks fantastic. Greta Van Susteren‘s show is up 25 percent from a year earlier, Bill O’Reilly‘s category-leading 3.65 million viewers represents a 28 percent gain, and Glenn Beck is up 50 percent.
To those readers with a nose for cable news, to what do you credit Fox News Channel’s uprising and/or CNN’s slump?