ABC was cooking in more ways than one on Friday night, as the time slot premiere of ‘Jamie Oliver’s Food Revolution’ gave the network its best rating in the 9 o’clock slot in more than three years.
The good news came just hours after Oliver had appeared on kingmaker Oprah Winfrey’s daytime talk show.
‘Food Revolution’ on Friday delivered 7.5 million total viewers and a 2.6 rating in the coveted 18-to-49 demo. That represents an 18 percent surge from its sneak peek the previous Sunday – a night that has a much larger viewing pool from which to draw.
In fact, the new series – in which the Brit chef helps the largely unfit folks of Huntington, West Virginia find healthier food options – would have won Friday night outright had CBS not been in the midst of March Madness basketball coverage.
Also of note, Oliver trounced peer Gordon Ramsay’s ‘Kitchen Nightmares,’ which served just 4.3 million viewers. Just desserts, baby!
In addition to the ‘Oprah’ appearance, Oliver had pressed the flesh in countless other outlets during the week, and likely benefited some from numerous promos during ‘Dancing With the Stars,’ which enjoyed its most watched premiere week ever.
Watch a clip from ‘Jamie Oliver’s Food Revolution’: