Might the ‘NCIS‘ franchise be ready to welcome a third edition to the family?
Shane Brennan, executive producer, tells Advertising Age that he’d consider a third version should viewers demand it.
By the looks of the ratings for last week’s ‘NCIS: Los Angeles‘ (17.4 million) demand is high.
And its not just ratings that has CBS beaming. Advertisers have been buying up plenty of commercial time during the ‘NCIS’ spin-off.
CBS executives are taking note of the show’s “high sellout” rate when it comes to last minute ad buys and are chalking it up to familiarity.
David Stapf, CBS Television Studios president, told AdAge how he is trying to get a leg up when viewers have so many shows to choose from. “One of the ways to do that is to find ideas and/or titles that are not going to be as challenging from a marketing standpoint,” he said.