Rachel Zoe Launches New Fashion Line “To Give People That Fantasy Becoming A Reality”

by | March 27, 2009 at 2:11 PM | TV News

Celebrity fashionista Rachel Zoe is taking her styling duties further – by launching her own fashion line.

But don’t expect her items to cost as much as the clothes she puts on the shoulders of her celeb clients  (which include Anne Hathaway and Demi Moore). “It will be absolutely, 100% accessible fashion for sure — for everybody,” she said to People at a DecadesTwo event Thursday night to raise money for ovarian cancer.

Zoe sees this as a chance to give people an affordable alternative to Prada and Vera Wang. “There’s no reason for me to do a luxury-level design. That’s not who I am,” she says. “I don’t think it’s what people want from me. I think that I would need to give people that fantasy becoming a reality. That’s my job.”

Watch for an all new season of The Rachel Zoe Project on Bravo later this year.

Catch clips of the show on Fancast