Heidi Montag and Natalie Portman are not the only stars getting their fashion on. Boys are jumping on the bandwagon too. Matthew McConaughey, shirtless and tanned man-about-town (seriously, if you hang out on Ocean Blvd. in Santa Monica you’re bound to have at least one Matthew workout sighting) has launched his own line of swim trunks and t-shirts. Catch the line at matthewmcconaughey.com when it launches this summer.