People’s Choice Awards: No One Was Watching

by | January 10, 2008 at 11:18 AM | General

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The people have spoken, and they have said a resounding NO to the People’s Choice Awards, tuning out in droves, leaving it with meager ratings. Wait, so these are the people’s choice awards, picked by the people for the people, but the people weren’t watching? um, say that again?

Maybe everyone was watching Zoey 101 instead?

The writers’ strike struck down ratings for the People’s Choice Awards.

The Tuesday show, recast as a two-hour, taped special when picket lines threatened to keep away the necessary stars, averaged fewer than 6 million trophy buffs, according to Nielsen Media Research estimates.

The number was a record low. By a lot.

Viewership was down by nearly 50 percent from last year, and nearly 40 percent from the show’s previous all-time bad, which was achieved in 2006.

The Queen Latifah-hosted event was cut down to size by, among other things, the inaptly named The Biggest Loser (11.5 million) and an all-new Law & Order: SVU (15.2 million), both on NBC.

The Golden Globes, itself recast this year as an hourlong recitation of the winners, is next up in braving this scary, new awards-show world. That presentation, such as it is, is set to air Sunday night on NBC. [E!]