Last week, Honda would not deny reports that the company had invested a ton of cash in a Super Bowl spot starring Matthew Broderick as Ferris Bueller, the protagonist from John Hughes’ famous 1986 flick “Ferris Bueller’s Day Off.”
Turns out, the ad exists and it’s Honda’s brainchild. The spot is a clear riff on the movie, only Bueller Broderick is older and ducking out of work for the day and cruising around town in the new Honda CR-V instead of Cameron’s dad’s rare 1961 Ferrari 250 GT California.
Jalopnik had been on the trail since last Friday before YouTube delivered the full ad over the weekend. While Shaun White and Brandon Marshall made the most of the Super Bowl bore bye weekend, Bueller fans took to YouTube and the ad was viewed over four million times.
According to Jalopnik, Honda sunk some serious dough into the 2:25 advertisement, too, hiring writer/director Todd Phillips of “The Hangover” to make it all happen.
I watched it. The ad plays to several notes from the ’86 film—Red Wings jersey, amusement park, rebel valet—but mostly lacks the spirit of the original (was Mia Sara that booked?). The average cost of a Super Bowl XLVI ad is estimated to be around $3.5 million for 30 seconds of airtime. Honda surely spent north of that… a move that might make Chris Rock wonder where all “The Blair Witch” money went.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.