Heading into the first presidential debate, it’s fair to say that few political pundits were looking to KitchenAid – a Whirlpool company famous for their mixers – for the company’s live analysis.
Then again, not many anticipated Big Bird showing up as a political meme either.
Nonetheless, KitchenAid managed to stir up quite a post-debate debacle when an employee made a tasteless joke using the company’s Twitter account:
While the company was quick to take the post down and has been scrambling to establish damage control ever since, it didn’t take long for the tweet to spread.
As it turns out, the post was made in error by an employee who meant to send out the joke from their personal account, KitchenAid spokeswoman Cynthia Soledad told CNN.
On Twitter, KitchenAid made it clear that the person behind the widely criticized gaffe wouldn’t be contributing to the site again anytime soon:
Previously, another tweet retracted the post and apologized to Barack Obama and his family personally:
In one tweet, the company called the joke “irresponsible” and said the message was “…in no way a representation of the brand’s opinion.”
The tweet was an apparent reference to a line from Obama that came as the president defended social security:
“My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice … And the reason she could be independent was because of Social Security and Medicare,” Obama told the audience.