Inside the Cult of the $400 Blender

by | October 28, 2013 at 11:43 AM | Drink, Food

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Opinon: Why it’s totally worth spending so much on a Vitamix

By Kate Seamons, Newser.com

Of the many great lines in Catherine Price’s exploration of whether it was worth spending $429.89 on a blender*, this one stands out: A woman spotted Price toting a box containing her brand-new Vitamix 5200 and called out that she loved hers so much “I would recommend it to the dead.” Such is the passion inspired by the so-called “Ferrari of blenders.”

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Price runs down some numbers beyond that cost for Slate: the 240mph that the blades can spin; the more than 90-year history of the company behind it; the astounding 13.4 people the average Vitamix owner recommends the gadget to. So Price decided to put it to the test, and spend 5 days eating nothing but foods prepared in her Vitamix, which, she points out, behaves better than a juicer: It churns “everything into drinkable form, including fiber.”

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She made soups (which actually get hot if you let the Vitamix run for six minutes), smoothies, hummus, and almond butter. Emboldened, she deviated from the 301-page recipe guide, going so far as to toss in things like “droopy chard. … I began to use the Vitamix almost like a garbage disposal, the main difference being that I drank what it produced.” After three days, she was a convert (and when her mother turned down a blueberry-kale smoothie that looked like “bile,” Price “felt as if she were rejecting my new boyfriend”).

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Why the passion? The great workmanship, for one, but Price thinks it’s something more: “nutritional magic. We all know we should be eating more vegetables, but we prefer to drink smoothies. The Vitamix allows us to do both: What starts as an obligation gets blended into a treat.” Click for her full column, in which she shares how she felt when her challenge was over.

*Price points out that it’s almost an “insult” to call the Vitamix a blender.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.