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The secret lies in the ample amount of panthenol used in the formula, which makes the product easier to apply while also hydrating your lashes.
Hair and makeup pro Tasha Reiko Brown loves it so much, she’ll skip the falsies when working with her famous clientele like Jordin Sparks . “I’ve spent thousands on mascara—this is the best!” she told InStyle.
And the feeling is mutual; the product is such a staple in makeup bags, that its stay-put counterpart also won best waterproof mascara of 2013! Pick up a tube of L’Oreal Voluminous Original for $8 at drugstore.com.
Click here to browse more of 2013′s Best Beauty Buys!
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.