Some ideas seem so natural that you wonder why they haven’t already been invented. And then, there are man candles.
The Yankee Candle Company, of South Deerfield, Mass., is rolling out its first-ever, limited edition Man Candles Collection. The group includes four scents aimed specifically at masculine customers, branching into a market that until now has been largely unexplored.
As Yankee Candle puts it, “Now all rooms in the home can have an attractive scent, even the basement, garage, man cave or an entire bachelor pad.” It suggests Man Candles as an ideal Father’s Day or graduation present. (Guys, you be the judge.)
This is a new direction for a company whose candles in classic glass canisters are known for their more perfume-y aromas. (We’ve been using a lilac one for years.) But Yankee Candle has plenty of candle clout, what with 28,500 retail outlets and 554 stores, making it akin to the Starbucks of candles.
The inaugural Man Candles come in three sizes, ranging from $2.99 to $27.99. Their scents are:
Man Town: a masculine blend of spices, woods and musk
First Down: a combination of orange, patchouli, vetiver and leather that Yankee Candle says is “exciting as game day”
Riding Mower: “the intensely summery scent of freshly cut grass”
2 x 4: Yankee Candle promises the “warm, unmistakable scent of freshly planed wood and sawdust”
But are these the four scents that you’d pick for a guy? I’m thinking there needs to be a BBQ Man Candle, filling the air with meat drippings and charcoal. And New Car Smell, letting you experience the car of your dreams. And how about Clean Laundry, the Man Candle that Mom buys for you? Or the ever popular choice, bacon.
You can read more about Man Candles here.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.