Pepsi rolls out a new shape for bottle


Thu Mar 21, 10:10 PM UTC

NEW YORK (AP) — Pepsi is rolling out a new shape for its 20-ounce bottle for the first time in about 17 years.

The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so more of the drink is exposed. The change follows a number of splashy moves by PepsiCo Inc. to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.

The Purchase, N.Y., company has been working to revitalize Pepsi after losing market share to Coca-Cola Co. in recent years.

Andrea Foote, a PepsiCo spokeswoman, said the new 20-ounce bottle is part of the company's ongoing update of marketing and packaging materials for the cola.