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Justin Bieber and Taylor Swift's Fragrances Aren't Selling—Find Out Why They're Sitting On the Shelf

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Emily Popp, eonline
Wed Aug 20, 8:48 PM UTC

Go to any high school and you'll be hard pressed to find any teens smelling like Justin Bieber or Taylor Swift.

Why, you ask? Reportedly the sale of celebrity perfumes, most notably Justin Bieber and Taylor Swift's, are at a record low.

Elizabeth Arden Inc. reported the biggest loss quarterly loss in its history, and apparently celebrity fragrances aren't moving on the shelves. Quarterly sales have taken a nosedive, down 28.4%.

And while it may seem like Bieber's perfumes "Someday" and "Next Girlfriend" are collecting dust on store shelves because of his recent, er, antics—it's more likely that this is a result of celebrity fragrances being less popular in general now.

NEWS: Taylor Swift reveals new single wearing white crop top outfit

Take Taylor Swift, for example. The 24-year-old is having a fantastic year, having just relased a new single and has an album, 1989, coming out in October. She's riding a major wave, but her perfume "Wonderstruck," on the other hand, took a a bit of a dip in sales.

It seems, simply, that celebrity perfumes aren't as hot of a commodity that they once were. But, even though Taylor Swift's perfume may not be making bank—we have a strong feeling she's not letting it get her down at all.

Just shake it off, Taylor.  

PHOTOS: Celebrity fragrances

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